Waïloa, a Southwest brand – clothing inspired by the Pyrenees and the ocean

Waïloa is a French brand based in the Hautes-Pyrénées, drawing its inspiration from both the mountains and the ocean.

Through its collections, it offers outdoor and lifestyle clothing designed for everyday life as well as moments of escape, especially in Southwest France.

A brand rooted in Southwest France

From Tarbes to Bagnères-de-Bigorre, by way of Toulouse, Bordeaux, Hossegor and Biarritz, Waïloa draws on the landscapes and lifestyles of Southwest France.

This strong identity can be found in every collection, especially in the Southwest capsule dedicated to local festivals.

A collaboration with Axel Ricarrere

With Axel Ricarrere, Waïloa strengthens its cultural roots. His humorous take on Southwest France helps the brand reach a new generation.

The collection highlights the expressions, habits and energy unique to the region.

A limited collection designed for summer

Available for pre-order until 20 May 2026, the Southwest collection is part of an exclusive approach.

It lets everyone wear a piece of Southwest France, whether in Bayonne, Dax, Mont-de-Marsan or elsewhere.

👉 Discover the collection: www.wailoa.fr