SUSTAINABLE FASHION

SLOW-FASHION: Revolutionize your wardrobe for a better world 🌿

18-10-2023

So, we're going to talk about fashion, but ethical, eco-friendly fashion—in short, Slow Fashion ! 🌟

You know what? The fashion industry is great, but when it comes to pollution, it's not so great... From design to sale, every garment has its impact. But hey, there's hope! Slow Fashion is a new movement that's gaining momentum to say STOP to Fast Fashion, which is destroying our beautiful planet! 🌎💫

What is Slow Fashion ?

Slow Fashion is a movement that seeks to create and consume clothing in a more conscious, ethical, and sustainable way. Unlike Fast Fashion , which is defined by mass production at lower cost and by uninterrupted cycles of renewal, slow fashion emphasizes quality, durability, and respect for the environment. 👕

" Less is more ": quality preferred over quantity

Quality is prioritized over quantity. Slow fashion brands opt for smaller production volumes and carefully select their factories. As a result, our garments are designed to be durable and long-lasting, able to be worn for many years.

 

A production process that respects people and the environment

Respect for the environment guides the production of Slow Fashion brands. This translates into the use of sustainable materials, waste reduction, and carbon emission limits. Our use of the Zero Waste label at Waïloa aims to minimize waste as much as possible, as demonstrated by our initiative of seed labels with daisy seeds to plant, in a zero-waste approach.

We place paramount importance on respecting workers. Unlike many fast fashion brands that exploit workers in precarious conditions, we strive to guarantee fair and safe working conditions, as well as equitable wages. Our Fair Wear label aims to establish best practices in textile manufacturing, such as free choice of employment, the prohibition of discrimination, child labor, and exploitation, the right to freedom of association and collective bargaining, safe and hygienic working conditions, and binding employment contracts.

Respect for animals

Finally, our commitment to animal welfare is a priority. At Waïloa, we work with PETA Vegan Approved certified materials to ensure our clothing contains no animal products and is not tested on animals. Furthermore, by eliminating plastic, we contribute to the protection of our planet and wildlife.

📎 We collaborate with several eco-labels. Take a look at our eco-labels here .

The importance of slow fashion

🌿 Reducing environmental impact: The fashion industry is one of the main sources of water pollution and waste production. By choosing Slow Fashion clothing, you actively contribute to reducing this harmful impact on our planet.

🌱 Supporting local artisans: Slow Fashion favors small artisans and local producers, thus stimulating the local economy. By encouraging this trend, you directly contribute to the development and prosperity of local communities.

👗 Promoting sustainability: By choosing quality clothing that lasts, you reduce the constant need to buy new clothes, thus contributing to the reduction of overproduction and overconsumption, major environmental issues.

👷‍♂️ Respect for workers' rights: By choosing Slow Fashion clothing, you support companies that respect workers' rights, thus contributing to improved working conditions in the fashion industry. Your ethical choice has a direct impact on the lives of many workers.

Our 4 tips for adopting slow fashion in your everyday life

Fast fashion doesn't dictate your choices! You are in control of your consumption and can opt for more responsible and environmentally friendly fashion thanks to our expert advice.

⭐ TIP #1: Think before you buy

Make informed choices! Before buying an item of clothing, consider its durability and quality. Opt for timeless pieces rather than fleeting trends.

⭐ TIP No. 2: The brand's selection

Support ethical brands like Waïloa! We all support practices that respect the environment and workers.

⭐ TIP No. 3: Second-hand

Recycle and reuse! Give your clothes a second life by selling them on platforms like Vinted .

⭐ TIP #4: Upcycle or repair

Learn to repair your damaged clothes yourself, or have them repaired, instead of throwing them away, to reduce textile waste. Or, you could try upcycling: give your old clothes and fabric scraps a new life! Check out our article dedicated to upcycling to learn more. 🌟

📎 We explain upcycling here

To make a long story short...

Slow Fashion goes far beyond a simple trend; it's a sustainable lifestyle that can have a positive impact on our planet. By embracing Slow Fashion , you're helping to build a better world, one garment at a time. 🌿

So, ready to ride the Slow Fashion wave? 🏂

Feel free to tell us in the comments how you contribute to reducing your ecological footprint through your clothing choices!