Press area
The story
It all starts next to a grandmother who sewed and knitted her own clothes. Waïloa was born in 2018 as a final-year project, then officially launched on 21 June 2021, with a handful of scrunchies.
Léa Moreira, founder
Little by little, the scrunchies funded new collections: sweatshirts, t-shirts, fleeces, accessories. Today, Waïloa dresses women, men and children, with pieces designed in the South-West and made to last.
Positioning
Between mountains and ocean
Waïloa draws its inspiration from the Pyrenees and the energy of the Atlantic. Sweatshirts, fleeces, t-shirts and accessories accompany those who go from trails to waves, and from the city to the weekend.
Craftsmanship
Labels and patches are sewn in Tarbes, and screen printing is done in Toulouse. Some accessories are handmade, in small batches.
An independent brand
Waïloa is led by Léa Moreira, who holds a master's degree in fashion management and marketing. Local collaborations, fashion shows, creative markets: the brand grows alongside its community.
Key figures
Press kit
Royalty-free visuals to illustrate an article about Waïloa, credited “© Waïloa”. Need other formats? Write to us.
Press coverage
This young brand based in the Hautes-Pyrénées blends the spirit of board sports, adventure and nature with a conscious approach to fashion.
Presse Lib' – Waïloa, the little brand that keeps on risingTwo new winter collections blending style, comfort and Pyrenean identity.
Le Petit Journal – Waïloa: the local Christmas gift idea!Students from Reffye's fashion section designed and made ponchos in an unusual fabric and look.
La Nouvelle République des Pyrénées – Creativity, fun and terry cloth: a unique textile project with the Lycée Reffye in TarbesPortrait of Léa, a young woman from Bagnères and founder of the Pyrenean brand Waïloa, after her fashion show at the Trébons village fête.
Le Petit Journal – Between the mountains and the oceanLéa Moreira, who created Waïloa as her final-year project after a master's in fashion management and marketing in 2021, launches her 6th collection.
La Nouvelle République des Pyrénées – 4th anniversary and 6th collectionIn Trébons, Léa and Magaly (Maison Captain) showcase local artisans and creations, with the “Évasion Nomade” collection.
Le Petit Journal – A creative Christmas marketA beanie and two t-shirts on sale online and in store in Bagnères-de-Bigorre.
La Vie Économique – Bagnères-de-Bigorre: Chez Octave announces a collaboration with WaïloaA range of clothes and accessories for everyday wear, bearing the Chez Octave emblem.
Students from Iscom Bordeaux design the 360° communication for a pop-up shop in Bayonne.
Around ten outdoor activities, entertainment and a food market.
La Dépêche – A wonderful mountain festival in PayolleFresh out of a fashion school in Toulouse, Léa makes accessories by hand and imagines clothes from carefully chosen materials.
La Nouvelle République des Pyrénées – Léa Moreira from Bagnères offers a “fairer and healthier” fashion with WaïloaJust as every Béarnais owns a piece from the “64” brand, the magazine campaigns for every Bigourdan to adopt Waïloa.
Yvette Magazine – “May every Bigourdan make Waïloa their own”Among the stands at the Tarbes ski sale, one catches the eye: Léa's.
La Vie Économique – Waïloa, an ethical and artisanal brandVideo interview.
Tchacc Média – International Free Ride Film Festival and Waïloa, the rising brandLéa Moreira founded Waïloa and launched her website in June 2021. Her clothes and accessories are a big hit.
La Semaine des Pyrénées – Bagnères: Léa has founded her clothing brandA sewing machine and a few clothes spread out on a corner of a table: Léa is one of those young women reinventing fashion, humbly and step by step.
La Dépêche – Tarbes: at 24, Léa Moreira launches her own fashion brandThe Mag introduces Léa and Waïloa, between fashion, made in France and anti-waste.
Press contact
Léa will reply within 24 hours.
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