Born from a trip to California, created at the foot of the Pyrenees.
#2019
Birth of the idea
After a DUT in marketing techniques, Léa is heading to a fashion school in Toulouse where she will study Fashion and Luxury Management & Marketing. At that time, Léa always dreamed of working for major luxury brands. However, over the course of her studies, she realizes that the prestigious universe does not match her values . For her final thesis, she decided to create her own brand to prove that fairer and healthier fashion is possible.
Waïloa was born in 2019 .
#June 2021
Official launch
After constantly mulling over her brand, Léa decided to launch into entrepreneurship and create her website from A to Z. In order to finance her brand, she decides to opt for a self-financing strategy without investing a lot of savings. Léa then begins to make hair accessories, bibs, zero waste products such as washable cotton pads or makeup remover gloves to sell them. in the market, during events and on its website. Waïloa quickly developed.
#July 2021
Launch of the Clothing range
It is thanks to the sale of her accessories that Léa is able to invest in her first t-shirts for women, men and children.
Classic, organic and/or recycled for the majority & timeless , the first products were very successful, which therefore allowed the brand to launch new products.
#April 2022
Ulule & Waïloa in Paris!
In April 2022, Waïloa is launching a crowdfunding campaign on Ulule in order to finance its first collection. Following this, Waïloa had the chance to have a temporary stand at the BHV Marais in Paris for a week where the brand was able to present its products to its Parisian customers. Also, in 2022, Waïloa obtains its ZERO WASTE label awarded by the Occitanie Chamber of Trades. A great proof to reward our efforts.
#2023
New start...
In 2023, Waïloa wants to prove that it represents a clothing brand in its own right and move away from its artisanal image. The first logo was designed by its creator. A brand designer reworked the entire visual identity of the brand, with an even stronger and more impactful meaning . Waïloa is increasing its efforts on sustainability, since in 2023, seeded labels will appear.