Our 7 resolutions for 2024 ✨


Happy New Year

Our 7 resolutions for 2024: procrastination, profitability, canvassing, traceability ✨


As we ride into the new year in style, it's the perfect time to share with you our inspiring resolutions and passionate commitments for 2024.

🌟 Resolution #1: No more procrastination, welcome Action! 🚀

Being at the helm of your own adventure is great, but let's be honest, it's not easy. In 2024, goodbye to procrastination, let's take action! 🚀

When we work alone we quickly become scattered and move away from our objectives. So, I decided to refocus on the essentials. My winning trio for the year: BtoB , relocation of production on my scale, and above all, paying me my first salary . Ambitious, right?

Each of these big goals gives rise to a string of small ones. And there, the temptation to scatter is real. New Resolution: If a task isn't aligned with these three behemoths, I'm putting it aside for now.

Ah, the vision board is like my visual GPS to success. I assembled images and words that represent my professional and personal ambitions, I laminated it, and bam, posted it on my desk. So, no more excuses to deviate from my trajectory!

💬 Tell us in the comments if you would like an article on the vision board.

🌟 Resolution #2: Climb profitability! 💰

My 2024 goal is clear: pay myself my first salary and propel my brand to new heights. How ? By becoming a numbers machine, a prosperous and responsible business.

Goodbye to unnecessary expenses! This year, every euro counts. We focus on quality, ethical products that are profitable for us, and offered at a fair price for you.

Since the start of the school year, Excel has been my best friend. Tables galore to calculate how much I should sell my products, at what price to buy them, and at what price to offer them to professionals.

I made an annual forecast. It's not the most fun moment but it was crucial. Understanding each expense, anticipating investments, that's the key to knowing where I'm going.

In 2024, profitability is the watchword. We plan, we calculate, we anticipate, not out of obligation, but because it is the path to success. And while the numbers may make your head spin, they guide us toward a prosperous future. To profitability and success! 🌟💪

📎 You can find a financial plan template right here .

🌟 Resolution No. 3: Distributions and Partnerships

2024, the year of expansion for Waïloa! 🚀 We want to build our growth hand in hand with passionate distributors, ready to spread our unique vibes .

For our textile products, there is nothing like partnerships with independent businesses or franchises specializing in sporting goods. And for our accessories like scrunchies and headbands, at the hairdresser or beauty salon. Because at Waïloa, style and elegance are from head to toe!

💌 If you are a fashion enthusiast, an intrepid reseller, part of a distribution team or simply share our love for Waïloa vibes, send us an email or use the contact section on our website here .

🌟 Resolution No. 4: A growing community

At Waïloa, we don't just want to sell products, we want to build a real community of Waïlover's. We want to integrate you into more of our brand's processes.

2024 is also a comeback on the networks. We want to share with you our successes, our challenges, our moments of creation, and sometimes even our doubts. We believe in transparency, because you are an integral part of the Waïloa adventure.

We want to involve you in our creative processes. Surveys, previews, votes on designs, because Waïloa is also your story. Your opinion counts as much as ours!

The big challenge to expand this community will be the investment in advertising. So this year, we hope you can see us everywhere!

📸 If you haven't already done so, you can follow us on Instagram, it will give us a nice boost! Click here.

🌟 Resolution #7: New style

In 2024, we are evolving and we are touching the fashion side with our fingertips. Léa, the passionate fashion designer, takes the reins to offer you an unparalleled style experience.

Waïloa is more than a sportswear brand, it's a world of style. Get ready to discover a more fashionable side of Waïloa. Unique creations that fuse fashion and sport, to give you that unique look of Waïloa vibes .

Léa, with her purely fashion training, injects a dose of originality into each piece. Unique creations that set you apart, that reflect your style, your personality. Because at Waïloa, we know that you are unique, and your wardrobe must be too.

Prepare to be surprised by trendy designs, bold cuts, and details that make all the difference. Waïloa 2024 is more than an outfit, it's a style statement, an expression of yourself.

👀 Stay tuned, Léa and Waïloa have fashion surprises waiting for you!

🌟 Resolution #6: Shops & Events, even closer to you!

2024 will be a year of rapprochement, real exchanges and shared moments. At Waïloa, we understood that nothing beats meeting in person.

We know that you like to visit us, touch our fabrics, try our creations. So, get ready to experience the Waïloa experience up close! We have the idea of ​​opening a special Christmas pop-up store .

We want to meet you, chat with you, share unique moments. In 2024, our events calendar is expanding. Meetings in your city, surprise pop-ups, exclusive fitting sessions. Stay tuned, because we might show up near you!

💬 Your voice matters. If you have any suggestions, places where you would like us to organize an event, or if the idea of ​​a pop-up store makes your eyes light up, tell us everything in the comments. Waïloa is also your story, and we want to build it together! 🌈✨

🌟 Resolution No. 7: Relocalize to better develop

2024 marks a major turning point at Waïloa, with a bold resolution: the relocation of our production. It's a big challenge, but we are ready to take on the challenge for reasons that are deeply important to us.

Relocation is not an easy task. Production costs can increase, so can prices, and we are not yet producing at a scale that would bring these costs down. So why embark on this adventure? Because we firmly believe in our sustainability values. We want to reduce our carbon footprint, promote good working conditions and contribute to more responsible fashion.

Our objective is to relocate part of our production to Europe. This will not only reduce the distances traveled by our products, but also contribute to the local economy. 🇪🇺

We are not going to change everything overnight. We will start by testing relocation on certain products. It will be a gradual process, where each step will bring us one step closer to our ultimate goal.


You will have understood, in 2024, we challenge ourselves! So see you at the end of the year to take stock of our successes or failures.

On this, I wish you an excellent new year 2024

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